SWOT Analysis of HSBC Bank

SWOT Analysis of HSBC Bank Task 1 HSBC is known as one of the largest banking and financial services organization in the world. . It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incorporated in England, with its head office based in London. In 1999, the company established its international brand name, which ensured that the Groups corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which distinguish HSBC, namely being, The worlds local bank. As at 31st December 2004, its total asset was valued at 660 billion. It has over 9,500 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its shares are held by around 200,000 people in some 100 countries and territories. The companys shares are also traded on most of the worlds renowned stock exchanges, namely, London, Paris, New Yo rk, and Bermuda stock exchanges respectively. The HSBC group provides a comprehensive range of financial services namely: Personal Financial Services: It has over 100 million personal consumers worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards. Consumer Finance: The Companys Finance Corporations consumer finance business ensures point of sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people. In 2004, it completed the integration of its former household businesses. Commercial Banking: HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service. Corporate Investment Banking and Markets: Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities. Private Banking: HSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations. Task 2 While a business plan describes what your business is and intends to be, a marketing plan focuses onchange.A marketing plan is essential to every business because itdescribes how you plan to attract and retain customers. SWOT Analysis (S)trengths: HSBC group offers a comprehensive range of financial services in Bangladesh. Personal Financial Services:It has over 100 million personal consumers worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards. Commercial Banking: HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service. Corporate Investment Banking and Markets: Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities. Private Banking: HSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations. (W)eaknesses: HSBC in Bangladesh has been affected by the world-wide financial uncertainty and instability. Equally customers both private and business of all financial institutions now have serious concerns and doubts about the security of their own monies and investments. Trust in HSBC and its management is at an all time low and it needs to address this, in order to alleviate customer concerns, build trust again and re-establish banks own brands and market positions. (O)pportunities: HSBC could build renewed customer confidence and this will rebuild and retain their current customers trust. It will also gain customers from other banks and financial organizations who do not target and address these customer concerns. Objectives The aim of HSBC is to rebuild and retain customer trust and re-establish its brand and market position for the future. Marketing Strategy: Towards the end of 2003, HSBC launched Managing for Growth, a strategic plan that provides HSBC with a blueprint for growth and development during the next five years. The strategy is evolutionary, not revolutionary. It builds on HSBCs strengths and it addresses the areas where further improvement is considered both desirable and attainable. HSBC concentrates on growing earnings over the long term at a rate which will place it favourably when compared with its peer group. Also it focuses on investing in its delivery platforms, its technology, its people and its brand to support the future value of HSBC as reflected in its comparative stock market rating and total shareholder return (TSR). HSBC remains committed to benchmarking its performance by comparison with a peer group. Budget: HSBC has to ensure that it has sufficient finance available to rebuild and retain customer trust and re-establish its brand and market position for the future. Task 3 Based on the marketing plan, we can communicate to our target audience in Bangladesh the rebuilding and retaining of customer trust and re-establishment of the HSBC brand and its market position for the future in many ways. We can do advertisement in many ways. Those ways are as follows: Advertisement: We can include the advertisement on the newspaper as the advertisement is relatively long lasting. It is also cheaper that way. We can distribute leaflets to peoples homes through the post. Leaflets are long lasting and it can be distributed to specific customers. We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell potential customers about us and our offer. Promotion: We can give discount to the customers. We can reduce the interest rates. We can distribute free samples either nationally or in a local area. In this way prospective customers may be interested. We can produce brochures and catalogues describing our business. This will give the impression of our quality organization. Direct Response Programs: We can introduce the option of credit card that is customers can do shopping by the use of their credit card. We can allow people their bills in our organization that is HSBC. Sponsorship: We can sponsor a cricket tournament like the World Cup in Bangladesh. We can sponsor the cultural events like Pohela Baishakh. We can sponsor the events like Book Fair. Task 4 HSBC is known as one of the largest banking and financial services organization in the world. . It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incorporated in England, with its head office based in London. In 1999, the company established its international brand name, which ensured that the Groups corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which distinguish HSBC, namely being, The worlds local bank. As at 31st December 2004, its total asset was valued at ?660 billion. It has over 9,500 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its shares are held by around 200,000 people in some 100 countries and territories. The companys shares are also traded on most of the worlds renowned stock exchanges, namely, London, Paris, New Y ork, and Bermuda stock exchanges respectively. The HSBC group provides a comprehensive range of financial services namely: Personal Financial Services: It has over 100 million personal consumers worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards. Consumer Finance: The Companys Finance Corporations consumer finance business ensures point of sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people. In 2004, it completed the integration of its former household businesses. Commercial Banking: HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service. Corporate Investment Banking and Markets: Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities. Private Banking: HSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations. While a business plan describes what your business is and intends to be, a marketing plan focuses onchange.A marketing plan is essential to every business because itdescribes how you plan to attract and retain customers. SWOT Analysis (S)trengths: HSBC group offers a comprehensive range of financial services in Bangladesh. Personal Financial Services: It has over 100 million personal consumers worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards. Commercial Banking: HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service. Corporate Investment Banking and Markets: Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities. Private Banking: HSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations. (W)eaknesses: HSBC in Bangladesh has been affected by the world-wide financial uncertainty and instability. Equally customers both private and business of all financial institutions now have serious concerns and doubts about the security of their own monies and investments. Trust in HSBC and its management is at an all time low and it needs to address this, in order to alleviate customer concerns, build trust again and re-establish banks own brands and market positions. (O)pportunities: HSBC could build renewed customer confidence and this will rebuild and retain their current customers trust. It will also gain customers from other banks and financial organizations who do not target and address these customer concerns. Objectives The aim of HSBC is to rebuild and retain customer trust and re-establish its brand and market position for the future. Marketing Strategy: Towards the end of 2003, HSBC launched Managing for Growth, a strategic plan that provides HSBC with a blueprint for growth and development during the next five years. The strategy is evolutionary, not revolutionary. It builds on HSBCs strengths and it addresses the areas where further improvement is considered both desirable and attainable. HSBC concentrates on growing earnings over the long term at a rate which will place it favourably when compared with its peer group. Also it focuses on investing in its delivery platforms, its technology, its people and its brand to support the future value of HSBC as reflected in its comparative stock market rating and total shareholder return (TSR). HSBC remains committed to benchmarking its performance by comparison with a peer group. Budget: HSBC has to ensure that it has sufficient finance available to rebuild and retain customer trust and re-establish its brand and market position for the future. Based on the marketing plan, we can communicate to our target audience in Bangladesh the rebuilding and retaining of customer trust and re-establishment of the HSBC brand and its market position for the future in many ways. We can do advertisement in many ways. Those ways are as follows: Promotion We can include the advertisement on the newspaper as the advertisement is relatively long lasting. It is also cheaper that way. We can distribute leaflets to peoples homes through the post. Leaflets are long lasting and it can be distributed to specific customers. We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell potential customers about us and our offer. Advertisement: We can include the advertisement on the newspaper as the advertisement is relatively long lasting. It is also cheaper that way. We can distribute leaflets to peoples homes through the post. Leaflets are long lasting and it can be distributed to specific customers. We can use the internet as a medium for advertising. We can have our own website, on which we can advertise and tell potential customers about us and our offer. Promotion: We can give discount to the customers. We can reduce the interest rates. We can distribute free samples either nationally or in a local area. In this way prospective customers may be interested. We can produce brochures and catalogues describing our business. This will give the impression of our quality organization. Direct Response Programs: We can introduce the option of credit card that is customers can do shopping by the use of their credit card. We can allow people their bills in our organization that is HSBC. Sponsorship: We can sponsor a cricket tournament like the World Cup in Bangladesh. We can sponsor the cultural events like Pohela Baishakh. We can sponsor the events like Book Fair. References Website http//www.google.com/ Book: Marketing

Annual Function in 4 Pages Essay

Variety is the spice of life. Life without feasts and celebrations is charm less and lifeless. So is true in case of school life. Without functions and celebrations school life becomes monotonous and uninteresting. Therefore, almost all the schools have certain annual functions such as, Annual Sports Day, Parents’ Day, Teacher’s Day, School Anniversary Day, etc. These celebrations add colour and charm to school life. Recently my school celebrated our Annual Parents Day with great pomp and show. The Parents’ Day celebration is the most important function in my school. A lot of preparation precedes the function. The main purpose of this function is to thank and appreciate the parents and the guardians of children, who help the school authorities in the process of education. It is a day of thanksgiving. Last year our School’s Parents’ Day was held on 10th October. The day was fine and sunny with few streaks of clouds here and there. Our school compound wore a festive look. Arches and colourful flags were everywhere. Music and song filled the air. The main road leading to the school was beautifully decorated. The children were in their best attire. A group of little kids, dressed in local costumes, stood like angels at the entrance; welcoming everyone with their folded hands. The function started at 9.30 a.m. with the welcoming of the Chief Guest and the special invitees. They were led to the decorated Pandal by a group of Wangala dancers (Garo dancers). The Chief Guest for the function was our newly appointed District Deputy commissioner. As soon as the Chief Guest reached the Pandal the school band started the marching tunes. The school children in six groups, dressed carefully in their school uniforms, marched to the beat of the drum. The Chief Guest took the seat and watched the parade with delight. Immediately after the march past, he hoisted the school flag amidst the sound of crackers, clapping of hands and singing of school anthem. The Chief Guest then spoke a few words, which were followed by a colourful drill display by little kids. It was so charming to see the little kids jumping, twisting and dancing to the beats of the drums. Their lively steps, enchanting smile and colourful dresses impressed everyone present there. The drill display was followed by a karate demonstration performed by class V students. Their shouts, twists, chops and jumps evoked applause and cheers from the crowd. The inaugural function came to a close with a Bamboo dance performed by the students of Class VII. After the inaugural function there was a tea party for the Chief Guest and other invitees. The day’s programme concluded with a fine cultural programme lasting about two hours. The cultural programme commenced with a few words by the Headmaster of the school stating the purpose of the function and inviting every one to relax and enjoy the performances of the children. Cultural dances, film songs and dances, action-songs and a short comic play made the entire programme lively and thrilling. The programme came to a close with an enchanting action song by the Nursery kids; who evoked lots of laughter and from the audience. Thus, ended the Parents Day celebration of my school for that year. It was lively, interesting and exciting. Everyone enjoyed it to the full. All departed with a smile on their face and with a big thank you’ on their lips. I am sure everyone went away with sweet and pleasant memories of a day, well planned and enjoyed.

My Expectations for English This Year Essay

I am very happy to be taking English this year. I have strengths I wish to expand on and weaknesses to improve. I have two main goals for this class this year. I hope with the help of my teacher and classmates I can make the most of this class. I am interested in English in many areas. For beginners, I would like to read novels. In the past, I would choose to read short, young adult books. Now I believe I am ready to read harder, more advanced books. I used to dread writing assignments, but I have come to realize writing is part of life. I just have to do it. Overall I enjoy English class. I have more weaknesses than strengths when it comes to English. My strengths are reading well, brainstorming ideas for writing assignments, and turning homework in on time. I can read well, but the trouble comes when I need to understand what I read. When it comes to writing, I have trouble expressing the words in a unique way. Finally, my grammar could use improvement in areas such as spelling and punctuation. After much consideration, I have come up with two goals that I hope to achieve from this class. The first one is to become a better, more advanced writer. I choose this goal because I feel communication is the key to life. In order to communicate well, I need to be able to write and read. That brings me to my second goal: to be able to get the most out of what I read. I want to be able to understand what I read. Accomplishing these goals will help me prepare for college. I am looking forward to writing a lot of stories, essays, and journal entries this year. I also am excited about reading novels to expand my reading level. I hope to achieve my goals. In doing all this and with practice, I hope to be well prepared for college.

Frederick Winslow Taylor - the Father of Scientific...

Frederick Winslow Taylor - The Father of Scientific Management The years leading up to the 1920’s were a time of momentous change for America. New technology was gaining momentum and factories were producing more and more goods. People were able to buy goods rather than making them like they had in the past and the standard of living was going up. Manufactured goods were a major part of life, especially during the 1920’s. This change towards being a consumer nation didn’t happen all at once and it certainly didn’t happen without prompting from some amazing innovators of the time. One of these people was Frederick Winslow Taylor, the founder the scientific management, a system which revolutionized production and largely contributed to†¦show more content†¦Their role should be simple and well-defined, leaving little to no leeway on their methods or how fast they do their task. If they couldn’t keep up with the established pace, they were ofte n fired and replaced with an unskilled laborer that could. Taylor summed up slacking on the job to the result of one of three things. The worker could be worried that if production increases, there won’t be as much of a need for workers, the management and rewards system in place could be ineffective, or the performance was generally governed by rule of thumb and therefore didn’t have any particular standards to live up to. Ideally, Scientific Management solved all three of these potential issues, instead encouraging better work ethics in the workers. The third key element of Taylor’s management system involved both the management and the workers. Taylor believed that his system could only be implemented correctly if the two groups got along and worked to better the company and not themselves. 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